We are all different

Cultural intelligence, also known as CQ, is the ability to connect with others and work effectively in multicultural situations. Some people seem to have an innate ability to observe a new culture as an outsider, but act and react in a manner that shows they have been able to interpret the unfamiliar and successfully incorporate it into their own actions and behavior.

In 2003, P. Christopher Earley and Soon Ang brought this idea to the forefront with their book Cultural Intelligence: Individual Interactions Across Cultures, in which they explored effective ways to help companies and employees discover how to think globally and integrate themselves in the international arena. It espouses the benefits of being able to assimilate into new and various cultures harmoniously without the usual friction between people from disparate nations.

In 2015 Veronica Botelho, after many years of international studies, providing research and points of view of the eastern world, brought a new approach about CQ: the cultural multiperception.

In 2019, Veronica Botelho launched the Institute of Cultural Intelligence, created specifically to bring together multiple cultures (currently the institute has staff living in 12 different countries) by organizing activities, courses, workshops and events focused on:

  • Social inclusion
  • Teaching of multicultural understanding
  • Teaching multicultural team collaboration
  • Training courses for specialised personnel

The Institute applies a unique approach to teaching and learning cultural intelligence (CQ). The majority of CQ approaches ask individuals to identify cultural differences and use them as a way of navigating cross-cultural interactions.

People have one thing in common, they are different.

Robert Zend


Our institute approach teaches individuals to leverage multicultural similarities, in order to transcend barriers and create instant connections with colleagues, clients, partners, and people. The result is an improved ability to direct any multicultural interaction or team towards a desired outcome.

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